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airlift ideas, inc. o 312.492.7772 m 312.282.1901 |
Brand joy keeps your company green and growing
At the core of Airlift Ideas’ business is brand story telling. The Chicago-based consulting firm is helping companies infuse brand passion and pride in their employees and customers. According to Rosen, president and founder of Airlift Ideas, the right brand story, told in an inspiring way, ignites brand joy. “When a story touches people in a compelling way, it travels like wildfire throughout an organization. This story becomes the epicenter of your company’s activity and reputation. Powerful stories bond your company to your people and ultimately your customers. Your customers will not just buy your brand; they will join your brand.” Airlift Ideas helps brands create deeper customer connections—and do so profitably.
Igniting Brand JoyBrand joy keeps your company green and growing. It can build brand passion and pride in your people. If the story is right, your customers will feel it too. It is contagious. Experience the feeling of sheer exuberance. Enjoy celebrating the success of your brand. Build a legacy of brand champions. Are you experiencing brand joy? |
The Airlift™ ProcessAirlift has created a powerful tool to support change and ignite brand performance. We call it brand storytelling. When a story touches people in a compelling way, it travels like wildfire through an organization. To endure, your corporate story must be authentic, interesting and engaging. airlift uses 9 steps to create, implement and integrate an enduring brand story and ultimately, improved brand performance into your company. |
Please see a recent article on the importance of brand stories for leaders in business today published in Executive Decision Journal
What is Your Brand Story?
Author: Shelley Rosen
Often leaders believe the role of branding is something that the marketing department must manage. The blind reality is the senior management of an organization leads the reputation of the organization's brand. In fact, C-suite executives are chief brand officers in disguise.
Brand story telling, when done right is a powerful tool to drive the economic performance of your organization. John P. Mackey recognized this when he founded Whole Foods. He created the Whole Foods “Declaration of Interdependence” outlining his purpose, vision and values for all to see. These founding principles drive the retail experience we see in the marketplace today. This brand remains authentic to selling the highest quality organic and natural products. It started with a powerful brand story.