Melissa Milne brings to Airlift Ideas a background in social marketing and writing. As Airlift's new Brand Story Architect, she looks to a brand's core values, inner truths, and consumer insights to help craft them into a compelling brand story that will become its essence.

Prior to joining the Airlift team, Melissa worked as an analyst at Zocalo Group, Omnicom's only Word of Mouth Agency.

Melissa began her writing career at Arrowhead High School where she was the editor in chief of her school paper. She is a young, emerging author and was first published at the age of nine from a young writer's conference.

Melissa holds a bachelors degree in Journalism and Mass Communication, with an emphasis in Advertising and Strategic Communication, from the University of Minnesota.