Lisa Wolfe has over 20 years of diverse experience in insights/consumer research, classic consumer packaged goods brand management, and operations/logistics from several of America's most respected Fortune 100 firms. Her specialty and passion is bringing true insight and consumer understanding to business issues to drive strategy and innovation pipeline development/implementation.

Lisa began her career at General Mills, where she was responsible for national operations planning for a variety of Big G cereals, including Honey Nut Cheerios, Trix and Lucky Charms. She supported the national launches of Oatmeal Raisin Crisp and Raisin Nut Bran, among others.

To feed her desire for a more creative outlet for her energy, Lisa moved into brand management at Procter & Gamble, working on the Bounce and Spic & Span brands. In her role on Spic & Span, Lisa led efforts to reposition the powder business with a more modern package, formula, graphics and advertising copy. In this role, Lisa found her professional life's passion of understanding consumer needs and developing strategies to deliver against them, which drove a career shift into the research/insights function.

Lisa's insights career has included experience as a Client Service Director at Information Resources Inc, working on the Keebler, Pet, Farmland Foods, and Sara Lee Meat businesses, where she analyzed new product introductions and provided consultative guidance on new product performance to her clients, winning the company's President's Award twice.

As a Director of Global Consumer & Business Insights at McDonald's Corporation, Lisa advised multifunctional business partners on new product performance, quality communications, well-being and stakeholder engagement. She managed numerous ¡°first ever¡± foundational studies that drove key business strategies on Balanced Active Lifestyles and Global Chicken initiatives, among others. Her efforts included a unique study to identify the best visuals to use to communicate nutrition information without words globally, which has been published as a case study. (include link?)

In her most recent role as Innovation Insights Leader at Alberto Culver, Lisa developed a corporate-wide trends framework that identified and prioritized new product development white space opportunities, and spearheaded a global Beauty segmentation to help focus brand targeting and product development direction. She played an integral role in developing, testing and evaluating concepts for the new product pipelines for the company's beauty brands, including building a validated multi-year pipeline for a key brand. She also led the research effort to develop emotive platforms, and validate insights. Her motto is ¡°better insights, faster and cheaper¡± and is constantly searching for innovative suppliers who can provide the most effective and insightful methods in the industry.

Lisa has a Bachelor's Degree in Business Administration, with majors in Marketing, Logistics and Operations from The Ohio State University (Go Bucks!), graduating summa cum laude, and receiving the Ohio State Pace Setters Award. She holds an MBA from The Wharton School of Business, with a concentration in Marketing/Research, where she served as Editor in Chief of the Wharton Journal. She is active in the community, winning the Naperville District 203 ¡°Those Who Excel¡± Award twice, and has been awarded the Girl Scouts Prairie Winds Outstanding Volunteer and Outstanding Leader awards.